Useful facts for Consumer Brand Management – Anti-Counterfeiting, Consumer Marketing and Supply Chain
1: How big is the counterfeiting worldwide?
Answer:
Reports on exact numbers vary from 900bn to 1.6T, some even put $2.2T, but everyone agrees that it is increasing at a much higher pace than before.
2: Which country is worst affected by counterfeiting?
Answer:
As per the data and reports on counterfeiting, the US seems to be the most affected followed by Europe.
3: Which industry faces the most counterfeiting?
Answer:
Data suggests that the footwear industry might be most affected by counterfeiting followed by the clothing industry.
4: Which group is more likely to buy from brands offering loyalty rewards?
Answer:
Data suggests that Millennials and Gen Z are most likely to be attracted towards brands offering loyalty.
5: A 5% increase in consumer retention may lead to:
Answer:
It may vary from 5% to 95% increase in revenue. So positive customer retention does affect sales positively.
6: What influences Gen X purchase decision the most?
Answer:
Seems live TV ads influence the Gex X purchase decision the most.
7: Top driver for consumers to sign up for Loyalty Program?
Answer:
Rewards seem to be the top driver in most of the surveys.
8: Which is most popular shopping channel for Gen Z?
Answer:
In-store and malls are still the most popular.
9: Which of these can be automated in marketing?
Answer:
All of the above should be automated to maximize marketing output.
10: Which of these can be automated in marketing?
Answer:
Data analytics helps in all of the above, however measuring performance is something you can quantify most with the analytics