The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes. Many brands are experiencing tremendous losses due to counterfeiting
Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition because of counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of
Indian parliament approved a new Consumer Protection 2019 bill on August 6. The bill will regulate the trade actions of e-commerce entities selling products and service, including but not limited to eCommerce based inventory sellers, market places, e-commerce sites, or online service providers. Some of
In 2017 alone, counterfeits worth $1.6 trillion were sold, which means a tremendous amount of revenue was snatched from the rightful hands. In 2018, counterfeiting was said to have become the largest criminal enterprise, leaving human trafficking and illegal drug trade behind. These facts may give