Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online
Mobile is not a means for just communication anymore. It is now a modernized way to conduct business, a key to attract customers, and a tool to double revenue. According to a study, there are 9 or more new users start using a smartphone every
The bedrock of growing a sustainable business is managing your customer retention rate. It is an essential factor for the success of all types of businesses, whether it is a consumer brand, SaaS business, B2B company, an agency, or any other organization. What is customer