Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online
Key performance indicators (KPIs) are the way of measuring the performance and the effectiveness of a business, brand, project, and organization in relation to their goals. Measuring and tracking the performance of your brands is vital in helping you evaluate the progress of your business.
Consumer engagement is an essential factor for business growth. It is defined as the level of touchpoint and experience that a customer has with your brand, company, product, or service. It is the ongoing interaction between your company and your customer, often offered by you