alcohol counterfeiting
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

NeuroTags Anti-Counterfeiting Solution to Keep Spurious Alcohol at Bay!

The Indian Subcontinent ranks high on the list of alcohol-consuming nations in the world. This is because of its immensely huge demand for wines, beer, and all other kinds of spirits in urban and rural areas alike.  The main contributors to the escalating turnover of alcohol in the country are a rapid rise in urban population and overall spending power of its middle-class population.

consumer engagement tips
Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

5 Tips for Physical Brands to Engage Consumers Effectively

Marketing professors, analysts, and experts are forever making predictions to decipher consumer behavior and what drives their actions. With digitization and e-commerce taking over, market watchers are paying more attention to brand engagements, changes in consumer behavior, and how innovations are driving buyers either online or to malls.  For instance, QR codes and loyalty program solutions are being used in a big way for

counterfeit-cosmetics-01
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Combat the Risks of Counterfeit Cosmetics with Anti-Counterfeiting Solutions

Are you a makeup or cosmetic lover waiting to get your hands on the latest brand launches and products? Beware! Even after spending a fortune, or dealing with ‘seemingly’ noted names in the FMCG industry, you can have a fake lipstick or eye shadow palette (probably made of arsenic, cobalt, chromium, copper, mercury, nickel, lead, or aluminum) on hand! The reports shared by the

digitization-vs-digitalization
Anti-counterfeiting Solution, Featured, Loyalty Program Software, NeuroTags Tech,

Digitization vs. Digitalization

Innovations in digital technologies are transforming business processes. Businesses are using technology to achieve more efficiency and cost-effectiveness. The advent of digital technology has introduced two important terms – Digitization and Digitalization. It is essential to understand the difference between the two. In this article, we will try to understand both the terms from a business perspective. Digitization Digitization is the process of converting

supply chain digitalization
Featured, NeuroTags Tech,

Why do companies need supply chain digitalization?

Digital technologies have revolutionized every aspect of businesses, and consumer expectations are at an all-time high. Consumers today want better buying experience, faster delivery, quick response time, and all this at a lower cost. Consumers switch to other businesses in no time if their expectations are not met. Brands need to adapt fast with new trends and adopt digital technology to make their business

Counterfeiting effect: Huge loss to the economy and how it can be stopped
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Counterfeiting – Huge loss to the economy and how it can be stopped

The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes.  Many brands are experiencing tremendous losses due to counterfeiting in the form of lost revenue, consumer dissatisfaction, irreparable damages to the brand reputation, and so on. As per

KPIs covered by NeuroTags Marketing Solution
Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

KPIs covered by NeuroTags Marketing Solution

Marketing can be termed as a  continuous effort to connect and remain connected to the heart and mind of your customers. Effective marketing drives sales and increases consumer engagement and retention. All successful marketers know that they need to measure marketing KPIs to chart out a result-oriented marketing strategy. NeuroTags solution covers crucial marketing KPIs that help marketers to achieve their marketing goals. Why NeuroTags?

Counterfeiting - The genuine problem of fake goods rising globally
Anti-counterfeiting Solution, Featured, NeuroTags Tech,

Counterfeiting – The genuine problem of fake goods rising globally

Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition because of counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of consumers.  Illicit trade is hurting sales, ROI, and even jobs. According to a study conducted by the Organization of Economic

How NeuroTags is helping clients with future-ready digitalization
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

How NeuroTags is helping clients with future-ready digitalization

It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure working with them.  During the 15th Marketing Conclave organized by the prestigious “The Internet & Mobile Association of India”

Platinum Vape chooses NeuroTags Technology to counter the counterfeits
Anti-counterfeiting Solution, Featured, Loyalty Program Software, NeuroTags Tech,

Platinum chooses NeuroTags technology to counter the counterfeits

More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were identified as one of the leading causes of the recent vape crisis.  Countering the counterfeiting Platinum, a prominent Southern

Digital Anti-Counterfeiting Solution to save you from fake alcohol
Anti-counterfeiting Solution, NeuroTags Tech,

Digital Anti-Counterfeiting Solution to save you from fake alcohol

“Fake alcohol” or “Counterfeit alcohol,” search any of the two keywords, and your browser will be swamped with the news and information about counterfeit alcohol. Each day, people are accidentally consuming fake liquor and endangering their very existence. This problem has become so widespread that many people have lost their lives after ingesting spurious alcohol. In fact, fake alcohol has become a deadly problem

loyalty program strategies
Featured, Loyalty Program Software, NeuroTags Tech,

Top 5 Loyalty Program Strategies for Maximum Return

If you want to turn your customers into brand advocates, you must seriously consider running some loyalty programs. Loyalty programs are scalable brand strategies that offer incentives to customers to buy from companies time after time.  However, there is no one particular loyalty retention program that you can put your hands on and say, ‘this is it.’ Every brand must come up with tailored programs

retailer showing product to customer
Anti-counterfeiting Solution, Featured, Loyalty Program Software, Marketing Automation Software, NeuroTags Tech,

Why collecting your retailers’ data should be your top priority

No retail brand can deny that sales executives at the retail stores are the best influencers for the customers during the purchase.  We all know that there is fierce competition among consumer goods brands to grab the market. Nowadays, end-consumers have plenty of brand options that are similar in quality and features.  So how can you make sure that customers choose your brand?  Here,