We were familiar with and using the benefit of e-commerce businesses even before the pandemic hit us. It was more about saving time in visiting stores physically and getting a better price from brands that probably did not invest in infrastructure. Post Covid19, home services became essential, and so did the movement of digitization. However, e-commerce is as beneficial to consumers as businesses. It expands the scope of more seller options for the consumers and a much wider target market regardless of the location for brand owners. But the lack of investigative agencies and legal compliance involved in online sales has made companies more vulnerable to counterfeiting. As the e-commerce market cannot and should not stop functioning, perhaps it’s time for businesses to invest a small part of their savings from no infrastructural cost in anti-counterfeit measures and packaging.
Brand packaging has transformed from an information provider to an active brand protective tool with emerging anti-counterfeiting solution providers.
Governments across the globe have been encouraging companies to use anti-counterfeit solution providers. Along with MNCs, even small to medium scale businesses can face the threat of fake goods, and anti-counterfeiting packaging is one of the most affordable solutions against the black market. What makes brand protective packaging a more dynamic tool is the dynamism and ease with which customers can also use it. Most buyers use a smartphone and can quickly scan the QR code for anti-counterfeiting on product packaging. It helps in decision-making as well by informing the user whether a purchase should be made or not, based on its authenticity. Additionally, it comes with the benefit of registering a customer with a genuine seller for other crucial processes like customer data collection, digital warranty management, loyalty programs, etc.
In the name of counterfeit goods, what immediately comes to one’s mind is fake handbags of luxury brands or fake clothing of sportswear brands. But spurious goods that come directly in contact with our body, or much worse, are consumed, have a far more dangerous effect on health and safety.
Cannabis:
Many states and countries have allowed the use of cannabis for medical or recreational purposes. But the influx of new capital has led to a surge in counterfeit marijuana. While the Bureau of Cannabis Control is attempting to control the threat from consuming spurious marijuana in vaping products or plants, it remains one of the biggest industries in the counterfeit market. Cartridge, the main component of a vape pen, activates either at the press of a button or when the user takes a drag. Some brands are careful about printing their source at the bottom of the oil tank; while others may not provide information about the origin of cannabis. Not all products are purchased from a licensed dispensary with packaging complying with state regulations. To avoid counterfeits using harmful oils not meant for inhaling in the cartridge, the cannabis industry must investigate the supply chain and focus on anti-counterfeit packaging solutions.
Cosmetics:
The pandemic has increased the demand for vulnerable hygiene and cosmetic products, highlighting the need for stringent anti-counterfeit packaging. If a globally popular talcum powder brand can be found to have carcinogens in its composition; imagine how much make-up products applied on sensitive parts like eyes and mouth can damage your health. More visible components like bottles and boxes can easily be replicated. Therefore, it’s crucial to have a valid anti-counterfeit solution provider on the packaging. This can be scanned to know the authenticity of the product in no time. It saves the consumer from using harmful cosmetics and protects the image of the brand from losing customers due to fake products in the future.
Wines and Spirits:
Thousands of deaths occur every year due to the consumption of adulterated alcohol in India alone. The poisonous adulterated spirits market mainly targets lower-income groups or regions where alcohol is prohibited regardless of class. What is illegal cannot be regulated. Fake liquor is cheaper thus making more people susceptible to regular consumption. This results in serious health hazards or even death. Therefore, anti-counterfeit packaging for wines and spirits can save many lives each year and their families from the medical expenses of their treatment.
With Neurotags, industries and brands vulnerable to counterfeiting can secure their business and reputation by using anti-counterfeiting packaging techniques. Such solutions are more affordable, user-friendly, and convenient to use than other complicated tools. To learn more on how we can secure your products against counterfeiting, connect with us at info@neurotags.com
