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Physical business cards aren’t dead, but they’re rapidly becoming relics of the past in this fast-paced digital world. The need for building lasting professional relationships has encouraged professionals to look for innovative networking solutions. Here’s where digital business cards come into the picture. Digital business
As per ACMA, counterfeit auto parts are directly or indirectly responsible for up to 20% of road accidents. This means many deaths and serious injuries can be avoided if all the fake auto parts could be eliminated. Counterfeiters these days have become so smart that
NeuroTags is proud to announce that we were selected by Takeda Pharmaceuticals as the Most Innovative solution provider at this year’s Active and Intelligent Packaging (AIPIA) Smart Packaging Virtual Congress. NeuroTags emerged from among nearly 50 applicants to the “Takeda Challenge” to be selected for
In the contemporary scenario, a large percentage of enterprises are focusing on a blockchain (53%) and the Internet of Things (51%) to bring about improvements in their supply chain management systems. Fair trade, sustainability and transparency – the three mantras guiding most consumer purchase decisions
Blockchain – the buzzword in technology circles, has notched one success milestone after another in the past couple of years. A lot has been written or spoken about how blockchain works, its powerful impact on different industry verticals, and of course, the technology’s die-hard popularity.
I distinctly remember the first time I interviewed the CEO of a large multinational company. An imposing figure in an even more imposing old fashioned office, he answered all my questions crisply and precisely. Finally to end the interview I asked him how he acquires
Supply chain managers and marketers are forever on the lookout for optimizing the challenges of SCM coming their way. If you are in the same boat, then in all probability, you are scouring all possible resources to ensure a responsive, streamlined, agile, and secured supply
Startups, product teams and manufacturers are always looking for tell-tale signs and standard performance metrics to determine the success of their products. With millions of products thronging online and offline market spaces, there are no common signs or KPIs for measuring this success. More so,
In the current scenario, organizations are facing continuous onslaughts of grey market trading and counterfeiting. Along with the online propagation of fake products via e-commerce platforms, brand owners are grappling with the challenges of increasing customer loyalty and brand engagements. The answer to most of
(Anti-counterfeiting solution providers are trying their best to curb the penetration of fake products in the e-commerce market) In 2019, the B2B e-commerce market notched a value of USD 6.3 trillion! The growth continued in 2020. Even in the wake of the Covid-19 outbreak, people
Successful companies are a result of many well-thought-of strategies, effective engagement through customer loyalty platform being among the most important of all. Authentic conversations, the right outreach, and smart ways of transforming customers into lifelong fans are driving their revenues and profits. Companies with effective
Counterfeiters can impact your business’ performance and revenues drastically which is why the anti-counterfeit software is designed. Your brand value can be ‘hijacked’ by those desirous of attaining your online identity; they do so by developing an imitation of your website. Counterfeit goods can make even
Strong Need for Anti-Counterfeiting Solutions in 2020 2020 is seeing the growth of one of the largest underground industries – that of counterfeit goods – take deeper roots to bring about more drastic problems. The results are far-fetching and harmful. Industries and consumers are losing on their
As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your customer loyalty index indicates how individual buyers are favoring your products and services
The Indian Subcontinent ranks high on the list of alcohol-consuming nations in the world. This is because of its immensely huge demand for wines, beer, and all other kinds of spirits in urban and rural areas alike. The main contributors to the escalating turnover of
Are you a makeup or cosmetic lover waiting to get your hands on the latest brand launches and products? Beware! Even after spending a fortune, or dealing with ‘seemingly’ noted names in the FMCG industry, you can have a fake lipstick or eye shadow palette
Innovations in digital technologies are transforming business processes. Businesses are using technology to achieve more efficiency and cost-effectiveness. The advent of digital technology has introduced two important terms – Digitization and Digitalization. It is essential to understand the difference between the two. In this article,
Digital technologies have revolutionized every aspect of businesses, and consumer expectations are at an all-time high. Consumers today want better buying experience, faster delivery, quick response time, and all this at a lower cost. Consumers switch to other businesses in no time if their expectations
The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes. Many brands are experiencing tremendous losses due to counterfeiting
Marketing can be termed as a continuous effort to connect and remain connected to the heart and mind of your customers. Effective marketing drives sales and increases consumer engagement and retention. All successful marketers know that they need to measure marketing KPIs to chart out a
Counterfeiting is taking a serious toll on business and brand credibility. Many brands have lost their brand value and years of nurtured recognition because of counterfeited products. Fake products, especially the food and health care items, are posing a significant threat to the safety of
It’s the best achievement for any company when a client acknowledges and talks about how the company has helped to achieve their goals. Syska is one of the first clients of NeuroTags. Syska-NeuroTags partnership has been an enriching journey, and it has been a pleasure
More and more states in the US are moving towards giving a fully recreational status for marijuana leading to rapid growth in the cannabis and vaping industry. The explosive growth has made this industry a hot target for counterfeiters. In fact, counterfeit cannabis products were
If you want to turn your customers into brand advocates, you must seriously consider running some loyalty programs. Loyalty programs are scalable brand strategies that offer incentives to customers to buy from companies time after time. However, there is no one particular loyalty retention program that
You will most likely be familiar with the terms SMS and MMS, whether you are in mobile marketing or not. Even though instant messaging apps like WhatsApp and Facebook Messenger have taken over the messaging, SMS and MMS still exist, if not so vigorously. At
No retail brand can deny that sales executives at the retail stores are the best influencers for the customers during the purchase. We all know that there is fierce competition among consumer goods brands to grab the market. Nowadays, end-consumers have plenty of brand options
All of us see a lot of ads around us every day, the number of ads may vary based on our access to digital media, mobile apps, TV, newspaper, social media, radio, outdoor banners, and brochures. Now if you are a marketer, you sure have a whopping
In today’s world, when offshore manufacturing is very common, and most of the products are available globally, supply chain visibility is the biggest challenge for any product manufacturing business. Implementing product serialization helps manufacturers in managing their supply chain efficiently. In many countries, product serialization
If you are a mobile marketer, you probably might have heard about the term SDK, Software Development Kit several times while discussing products and services with a software development team. However, do you know what exactly it is and how important it is in software
Technological advancements have disrupted the traditional methods of business operations. Now, artificial intelligence, IoT, robotics are being used to create advanced and more sophisticated machines that are safer and have higher production capacity. Similarly, the digitalization of various business aspects has started happening to reap
All customers are the same. Such a generalist approach has tanked many businesses in the past. Do you know what your customers prefer, their buying habits, transaction history, purchasing behaviors, and channel preferences? We know that customer segmentation involves dividing customers based on their shared
Ever came across those Facebook viral videos and blogs that spread at lightning speed? Those could be a result of an effective viral marketing campaign. Or could be mere luck or well-curated content placed amongst the right traffic, you never know. So, what defines viral
Generating sales for physical retailers is not easy in today’s world where there is a constant marketing onslaught by e-retailers like Amazon and Flipkart. The demise of stores was predicted with the rise of online retailers, but the brick and mortar stores are still sustaining,
Savannah Seeds Private Limited is one of India’s fastest growing rice seeds and smart seeding system providers. Their research and technology team is tirelessly working to provide the rice seeds that can produce high yield and can mature early. By 2050, with the global population
Counterfeiting is increasing rapidly, and major eCommerce players like Amazon and Alibaba are facing it and recognizing it. In the pursuit to solve the counterfeiting problem, Amazon launched its Anti-Counterfeiting solution “Amazon Transparency” in the US in 2017. They have now brought it in Canada, Germany,
Email marketing is still the most effective marketing channel, outperforming all other strategies, including SEO and PPC. It is also the most affordable way to promote brands, products, and services to a niche audience, interact with clients, and achieve targets. More than 59% of marketers
Twinzwill became the exclusive importer of Bio German Nutrition products with a mission to bring Organic, cruelty-free, and artificial additives free Nutritional supplements in the Indian market. The idea came when the founders failed to find a supplement which was Organic and natural, and that’s
We have been receiving many inquiries about how we are better than our competitors. We thought we would put together a brief competitive analysis. The Problem In early 2017 we learned about the enormous damages done by counterfeiting. Especially in Pharmaceuticals, close to 1 million
Experienced enterprise-class developers founded NeuroTags with the objective of creating the world’s best anti-counterfeiting solution. This solution was built by combining package unique QR codes with a 24×7 cloud-based AI monitoring backbone. The specific focus of NeuroTags was to solve the counterfeiting problem for brands
Climate change (or global warming) is happening for real and its happening very fast. This is a wakeup call for all of us to work towards reducing the carbon footprints. As per NASA, the temperature of the earth’s surface has risen by 1.62 degrees since
Counterfeiting is a huge problem and is endangering – the buyers as well as the brands. This problem is fast spreading like an epidemic in all the sectors of physical goods. Brands need to start using digital technology to protect customers from counterfeit goods. It
In the current era when technological advancements are happening very rapidly, the businesses need to leverage technology for better customer engagement and to stay in the competition. The brands have to be creative and quick in coming up with new ideas and implementing them to
With the rapid changes in the technological landscape, businesses are changing dramatically these days. Most of the organizations now have a dedicated team to bring in digital innovations to keep up with the competition in the market. Digital innovations are not limited to any particular
Counterfeiting in medicines is one of the worst crimes happening these days because fake drugs put many lives in grave danger. Most of the countries are coming up with norms to curb the counterfeiting in Pharmaceuticals. The Indian government has made SMS based drug authentication
The future of the eyewear industry is very promising. The global eyewear market is expected to grow at a CAGR of 7.49% during the period 2017-2021. This growth rate makes this industry very profitable for the counterfeiters too. Counterfeits of most of the eyewear brands
The footwear Industry makes to the top five industries worst affected by counterfeiting. Footwears are one of the most counterfeited products in the world. Popular sports shoe brands such as Nike, Adidas, Sketchers, etc. are the most widely counterfeited ones. People these days have become very
As per the study conducted by EUIPO in 2015, 6.5% of sales are lost by the sports goods sector due to counterfeiting. It amounts to a revenue loss of up to €500 per year. Whereas 60% of sports goods sold online in India are fake.
As per the OECD report in 2007, wheels and tyres are among the most counterfeited products list. EUIPO report states that the tyre industry loses EUR 2.2 billion every year due to the presence of counterfeit tyres in the EU marketplace. In a study conducted
In 2017, the global market lost approximately $450 billion due to counterfeits in clothing, accessories, and footwear. The figures are snowballing every year. Counterfeiting in well-performing brand’s clothing and accessories is very common. Earlier counterfeiters used to target only the high-end expensive brands, but now the fakes
Counterfeiters never fail to shock us. As per the joint study conducted by ASSOCHAM-RNCOS in 2015, about 60-70% of dietary supplements being sold across India are counterfeit, unregistered, or unapproved. The awareness about the well being and health is increasing amongst the people. A lot
Counterfeiting in wine and spirits is nothing new. Every now and then, there is news of people falling seriously sick after consuming Counterfeit wine & spirits. Lots of people have lost their lives because of the consumption of counterfeit alcohol and spirits. As per the
Fake cosmetics contain dangerous ingredients and are manufactured in unhygienic conditions. Using such products may have unimaginable side-effects and health risks. The cosmetics industry is called a recession-proof industry and has been growing at a steady rate every year. Counterfeiting in cosmetics, makeup brands, too,
Track and trace solution is becoming a necessity for every company for securing the supply chain as well as for maintaining its smooth functioning. Track and trace solution also helps in recalling the products more accurately if such a need arises. In sectors such as
As per the growth outlook and market perspective, the global anti-counterfeit solution for brands with offshore manufacturing vendors is expected to be more than 22% in 2021. Most of the companies these days outsource the manufacturing of their products to third-party offshore vendors. Companies provide
In 2017 alone, counterfeits worth $1.6 trillion were sold, which means a tremendous amount of revenue was snatched from the rightful hands. In 2018, counterfeiting was said to have become the largest criminal enterprise, leaving human trafficking and illegal drug trade behind. These facts may give
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton A brand flourishes when it has its share of satisfied customers. And to keep the
Products, made of hard materials, that last for years, usually need permanent marking of the brand on their surfaces, so that brand name or logo is readable even after long-term and heavy usage. This type of marking is done using laser engraver. Now with lots
“Know your Enemy and Know Yourself and you can fight a hundred battles without disaster.” – Sun Tzu In today’s competitive world, making a business successful is nothing less than fighting an ongoing battle. And to win this battle, the most important thing for any business
Did you know, Geo-targeting is possible with offline customers too? Yes, NeuroTags makes it possible in a very simple way. Geo-targeting is conveying different messages to the users based on their geographic locations. NeuroTags can show different landing screens based on the geo-location of the
Michael LeBoeuf has rightly said – “A satisfied customer is the best business strategy of all.” Understanding your customer behavior is the key to elevate your organization’s performance. It enables you to steer your business strategies and product enhancements in the right direction. To know