Loyalty solutions, powered by digital technology, such as the Budtender Loyalty Program, can easily help brands get rid of the fake cannabis market.
Identical Empty Vape Cartridges + Replicated Brand logos = Fake Cannabis Market Idea
Do you all remember the 2019 vape crisis? The vaping illness had spread over 46 states in the USA. It was characterized by symptoms like vomiting, abdominal pain, nausea, chest pain, breathing problems, diarrhea, and fatigue. Deaths were reported in at least ten states. After a series of probes, the CDC and FDA found that illegal vape sales and counterfeit cannabis oil were causing the illness.
The increasing number of illegal manufacturers and suppliers of drugs is quite alarming. Shops and dispensaries play a major role.
Besides, unlike fake TV remotes and Rolex watches, counterfeit cannabis and other drugs can almost immediately harm the end-users’ health.
Anti-counterfeiting technology with smart track and trace solutions can eliminate fake marijuana sales. On the other hand, loyalty solutions can acquire new customers and motivate them to stay connected with the original brand. In fact, Budtender’s loyalty programs give consumers an opportunity to distinguish original Cannabis products from illegal vapes and marijuana.
Cannabis Loyalty Solutions For Gaining New Consumers
Whether your brand sells safety-pin, flowers, or cannabis seeds, having control over your product should be your first step in eliminating the dominating illicit market. Loyalty solutions and anti-counterfeiting technology can help you tackle both problems – fight and win over counterfeiting and engage customers with original products and personalized sales programs.
Many big brands have invested in anti-counterfeiting technology with the technology’s two-way verification system, customized QR codes, and single- product fingerprint or serial number, you can effortlessly eliminate the risk of fake product distribution.
A Time-Tested Formula
Loyalty programs are progressively being used by big brands as a digital channel to win customers’ hearts and minds. Blockchain, loyalty coins/ points, and Budtenders are time-tested loyalty schemes that powerfully bring consumers and brands closer and boost retention. They simultaneously eliminate all intermediates in between, such as distributors and retailers. Remember that these are the two areas where most product-counterfeiting primarily takes place.
How Loyalty Programs Transform Cannabis Sales?
The day you start valuing your consumers more than you, will be the day you win them over for life. Budtender loyalty programs prove to be an effective way to hold on to the Cannabis market, and it starts right at the dispensary. Unlike other consumer products, dispensaries are lifelines for cannabis products. Other drugs can be easily bought on the internet or OTC. But cannabis products can be bought from legal dispensaries only via the budtenders.
Your dispensary and your consumers develop a unique relationship over time, where one cannot survive without the other. So, the best way to strengthen the bond between the two is by providing consumers with a kind of experience that they won’t find in any other dispensary.
Budtender loyalty programs are budtender oriented that offer them a number of benefits, which multiply over time. By offering budtenders monetary incentives through programs, you will inevitably increase their chances of retaining more consumers.
Why Do Loyalty Programs Work?
Did you know your existing customers generate 80% of your revenue? Did you also know acquiring new customers is seven times more difficult than retaining an old one? Budtender loyalty programs are not established to appease everyone. They are particularly designed to keep the revenue drivers, i.e. the existing consumers, happy and elite.
Cannabis Dispensaries Are Constrained To Use Traditional Marketing Means
Traditional marketing won’t work in the cannabis market. Strict laws and complicated policies regulate the industry. Therefore, dispensaries and manufacturers are restricted from using social media and traditional marketing to promote products and engage customers.
As the scope of engaging with customers is limited, retaining current customers becomes even more challenging for dispensaries. This is where budtenders come to the rescue. Budtenders motivates and creates enthusiasm among customers as you explicitly provide them with royal treatments. In return, they get different incentives.
That being said, in many markets, using POS software or CRM systems is not allowed for the cannabis loyalty program. Saving consumer contact information is prohibited by the law.
Integration Of QR Codes Solves The Problem
NeuroTags customer loyalty program integrates QR Codes technology. It is empowered with a tracking and scan solution which can solve the ongoing problem. The solution enables budtenders to encourage consumers to scan the code to save their contact information. This allows the brand to record its details of the CRM system, eliminating the need for POS.
Benefits Of NeuroTags Loyalty Solutions For Cannabis Consumers:
- POS independent onboarding software
- Integrated marketing automation to engage consumers
- A highly-efficient auto-management feature that allows the simplest redemption for customers, including:
- Simplified drag and drop tool
- Post sale and NPS enhancement
- Personalized communication
- A user-friendly dashboard that enables tracking, analysis, and tuning-up marketing
- Engaging redemption alternatives
- Different loyalty options for engaging customers for marketers, distributors, retailers, and budtenders
- API integration enabled for third-party apps
- Customizable re-engagement strategies
- 24/7 dedicated team to help you optimize loyalty program campaigns
Summing Up
It is very important to structure your loyalty program based on your customer desires and spending habits. The budtender is the closest contact of your customers. So, including them will help you design the perfect loyalty program. QR Codes, powered by NeuroTags, single scan, and save mechanism can entice new customers to enroll in your loyalty program. Strategize your plan and develop different spend-based systems to reward different customer categories. For more clarity regarding the two-way system, do check this 2-minute video. For everything else, we are there.
