Think of a paper warranty card given by a retailer to a customer at the time of purchase requiring limited manual data entry that serves no other purpose. Now, imagine a digital warranty management system that registers directly with the manufacturer, checks counterfeiting, manages claims, increases consumer engagement, provides a customer data platform to empower marketing campaigns, and does a lot more. The choice between the two is obvious, right!
You will be surprised to know the functions a sound digital warranty management system can perform for your business. What’s even better? You pay for one solution, i.e., warranty management, and get a whole bundle of solutions for free. Let us take you over the benefits!
1. A Complete Package
End-to-end digital warranty management solutions facilitate warranty registration with customer’s details with a quick scan and confirmation via SMS and email. They are well equipped to handle claims, repair, and replacement with utmost ease. Customer and product details are directly recorded in the manufacturer’s database, enabling smaller teams to efficiently manage warranty requests and utilize the remaining human resources for other functions.
2. Informs the Manufacturer and Saves the Customer From Fake Products
Customers can scan the product QR code provided by such warranty management systems using a smartphone camera and verify the product against counterfeiting. The customer can ensure that the product is genuine, and the manufacturer can maintain goodwill by receiving information of each authentic piece sold in the market.
3. Seamless Integration with Your CRM
Inbuilt CRM offered by advanced warranty management systems unifies the data used by service teams for effective warranty management. Businesses can organize customer queries from one source. REST APIs integrate with existing business systems and can be of great help in the sound management of your warranty solution. Complete automation of communication for registration and claims can turn the tedious process into a feature with various added benefits.
4. Competitive Advantage of Data Analytics
Business owners can track the success of their warranty program with the help of reports and analysis presented by intricate warranty management systems. What gets measured and traced can be improved and perfected. Warranty solutions equipped with intelligent dashboards offer relevant insights for better decision-making.
5. Mobile Application Interface for Management
Your customers can manage registration and claims in no time with an easy-to-use web-based mobile application. All the details required for warranty redressal can be fed and used to repair and replace products by businesses.
6. Onboarding Offers Vital Customer Data
Once your customers are convinced that the warranty management system you provide is hassle-free and will save time and manual effort to manage repairs and replacements, the number of your registered customers will increase, giving you access to the valuable data for which companies spend a significant amount.
Customer data is the biggest advantage for businesses, whether it be for online or offline marketing campaigns. It facilitates the retention of existing customers when utilized for loyalty programs and acquires new customers for other products through effective marketing strategies like promotion and cross-selling.
7. Product Feedback
In addition to counterfeiting, managing warranty solutions, and using the in-built CRM, customers can also send product feedback via email or SMS. Businesses can follow up on the input and have personalized communication with the customer to solve the problem and enhance customer satisfaction. Such assurance strengthens the relationship between the vendor and customer and eventually benefits through word-of-mouth publicity and online reviews.
8. Direct to Customer
Digital warranty management enables businesses to communicate directly with the customers, eliminating distributors and retailers from the chain. This is particularly helpful because intermediaries dealing in multiple brands can neither take the ownership to satisfy the customer and enhance your brand’s image nor are they as concerned about your promotion and turnover. However, for repairs and replacement, local suppliers can always be roped in, depending on individual cases.
9. Bring Your Customers Online; the Only way Forward for Success.
Corporates do not need another pandemic to learn that only online businesses can survive the worst of times. How do offline companies move online, and how do existing online businesses bank upon customer data without which it is impossible to grow? The answer lies in independent solutions because sharks like Amazon take away a significant share of your profits, control your identity and market position. You can start with such platforms but can never grow with them.
Warranty management solutions is a niche category dominated by enterprise-level players, which MSME-level businesses cannot afford. Affordable solution providers, on the other hand, give no other benefit than warranty management. Neurotags offers several solutions at no additional cost, along with a super-efficient tool to manage your warrant system. Anti-counterfeiting, built-in CRM, customer data, cross-selling opportunities, independent identity, direct communication with the customers, and the pathway to grow and increase turnover are just some of the tangible benefits.
