Digitization has made marketing a bit intimidating for new entrants and conditioned players alike. Thankfully, the high-tech approach adopted by new-age marketing trends has already introduced Artificial Intelligence (AI) into the various spheres of marketing. Do the multitude of marketing alternatives and strategies seem confusing to you as well? Here, we will explain three methods of implementing anti-counterfeiting technology to increase the worth of your campaigns. Dive in to gain a better ROI.
3 Ways of Making Anti-Counterfeiting Technology Fuel Your Business Growth
1. Experiential Campaigns for Better Customer Engagements
According to the results of a recently-held survey, consumers avoid (also hate) interruptions. They want seamless and smooth user experiences in order to remain loyal to brands. ‘Experiential’ campaigns have increased the use of artificial intelligence in business to reduce such interruptions considerably. The approach is targeted at building high-value and impactful personalized content to take branding to an entirely new level.
Experiential campaigns are backed by anti-counterfeiting technology to create enjoyable experiences for viewers. A fine example of this AI-backed strategy can be found in advertising content that comprises the same characters/ actors as in the show connected to the commercial. AI-processed data can help businesses formulate smart storylines to keep customer engagement intact. The storyline can be extended outside the show’s structure to create much-awaited experiences, rather than interruptions.
2. Use Chatbots
The Internet has made it very easy for customers to inquire, buy or lodge brand-specific complaints through messaging apps like Viber, WhatsApp and Facebook Messenger. Buyers are finding it convenient to speak to company representatives directly to get answers to their complaints or queries. These free and easy to use messaging services and direct messaging capabilities are enhancing brand engagements for SMEs, entrepreneurs, and big businesses, globally.
However, marketers and back-end operators are facing grave challenges when it comes to replying to the thousands of messages flung their way, every day. AI-powered chatbots are helping businesses keep up with the constant queries of customers. They are programmed to simulate user conversations in natural language. If your marketing agency is facing similar challenges then you may want to set predetermined answers for addressing the frequently asked questions, such as those about counterfeit products and how to check the authenticity of your products.
This helpful way of applying anti-counterfeiting technology will allow your customers to find and buy the products of their choice. Chatbots also reduce the time spent on human responses and interventions. Along with reducing your overall costs, you may look forward to getting higher profits and ROI – in the short and long run alike.
3. AI in Current Processes and Mundane Tasks
AI automation and algorithms can boost team performance by handling standardized processes and boring tasks efficiently and quickly. Use smart marketing tools programmed with AI to standardize your maintenance/accounting processes and save time and costly resources. For example, AI-backed software systems can leave the teams of anti-counterfeiting companies free to create better customer experiences. The results are positive and include higher brand loyalty and better consumer connections.
NeuroTags – Partnering your Business success with AI
NeuroTags provides QR and AI-backed scannable tags for marketers and manufacturers. Once applied to products, these tags can be used for advertisements and loyalty programs (basis the geographical address of buyers). You can use our AI capabilities to collect customer information and trends to develop your marketing campaigns accordingly.
Way Forward
Use AI to uplift your business’s marketing performance through targeted and invaluable customer behavior information. Reach out to the perfect anti-counterfeiting technology provided by NeuroTags for more effective offline marketing strategies, right away!
