The need for packaging – the art and science of protecting or enclosing products for safe storage, distribution, sale and use – has been entirely redefined by anti-counterfeiting technology. Nowadays, the processes of evaluation, production and designing of packages, be it primary, secondary or tertiary, have undergone drastic alterations to align with the choice and needs of average consumers.
The packaging and labeling requirements for presenting products on the shelves of stores (or on e-commerce pages) are being considered more holistically. Overall, the objectives of packing, the symbols used on labels and packages, packaging types, packaging and labeling machines, and package development considerations are banking heavily on technology. Resultantly, the benefits of more effective packages and labels are coming to the fore to increase business profits.
Read on to know how companies are gaining much more than mere protection for their manufactured goods with effective packaging solutions. Understand how counterfeiters and fake product providers are getting beaten at their own game with technology-based tracking and tracing as well as anti-counterfeiting products.
Role of Packaging & Labeling In Anti-counterfeiting Technology
Attractive packaging is an important key to success in the hands of manufacturers and marketers. The significance of good packaging has attained such heights that market watchers feel that it should be included in the 4 P’s of marketing: Promotion, Price, Product and Place!
Lure of Packaging
Contemporary packaging has donned the role of internal marketing strategies targeted at glamorizing products to catch the consumer’s attention. Alluring and compelling stationery is being applied for adding to first-time buyers’ intrigue. At most times, customers assess the eminence of products via the form and nature of packaging. For instance, if you are a lover of Apple products then you would know the ecstasy that lies in unboxing those purchases. The intrigue and excitement accompanying the act are a lot more than simply buying experiences, right!
Brand Visibility and Promotion
End users observe and choose products after taking a good look at the packaging. Brands can persuade their target audience to remember their product logos and images on the basis of how they pack their goods. Both information and expediency conduction rely on effective packaging as they educate users and others in the supply chain about how to transport, use, dispose or recycle products or packages.
Packaging, which has now become an important pillar of marketing, shields products and also provides the deserving brand promotion.
Brand Recognition and Recall
Another striking example of effective packaging can be found on the bottles of Coke. The instantly recognizable distinctive shape and logo of the brand has propelled it to global fame.
Security
Packaging reduces the security risks of shipment, transfer and use. Packages with tamper-evident features indicate and deter the chances of products being tampered while travelling through the supply chain. Along with reducing the risks of pilferage, package constructions with authentication seals are fighting the menace of counterfeiting effectively. Anti-counterfeit Packaging usually in combination with QR Codes, RFID tags, dye-packs, electronic article surveillance, and other specialized packaging/labeling technology is being used to prevent losses and brand protection.
Symbols on Labels and Packages
Resin identification codes, recycling directions, package environmental claims, etc. are using different symbols on package labels to meet international and national standardizations. For instance, symbols product certifications, proof of purchase, trademarks, etc. are of significance in consumer packaging. Additionally, there are universal product codes, bar codes, RFID label, and other important symbols and requirements that are enhancing consumer safety, value and use.
Technology has paved the way for automated information management. For instance, hazardous materials and dangerous goods moving through the supply chain depict special information/symbols on packages and labels in accordance with the requirements of special carriers or regulatory authorities.
Purchase Decisions are Influenced
Packaging contains nutritional information about the ingredients present in food products. The information printed on labels and packs is helpful for selling products as it enables better purchase decisions for consumers. With all purchase-specific information depicted clearly, readers are propelled to buy the products of their choice without having to consult store clerks.
Product Differentiation
Labeling and packaging solutions are effective marketing means for brand differentiation purposes. As company names, color schemes and logos of brands are unique and different from each other, they set the platform for easy identifications. For instance, the vibrant packaging of Dunkin’ Donuts coffee makes it easy for buyers to recognize the label of their favorite beverage and grab it off the shelf in any grocery store. Packaging design, via images, colors, materials and shapes, creates the identity of products and brands. Any change in the packaging is likely to change brand perception to cause delayed purchases. This is because customers may take time to revert back to their favorite brands if they miss recalling it on time, courtesy the changes in packaging.
NeuroTags – Packaging, Labeling and Anti-counterfeiting Technology
Companies looking for the best packaging and labeling solutions are choosing NeuroTags QR codes backed by a stable cloud-based AI monitoring system for brand protection. Along with protecting pilferage and anti-counterfeiting technology, these unique tags provide pre-purchase product offers and information, better consumer engagements through pre-programmed loyalty programs, supply chain tracking, comprehensive automated digital marketing, real-time analytics, and so forth.
Get in touch with NeuroTags to include effective marketing strategies with better packaging and labeling solutions – gear up to enjoy a higher ROI – right away!
